GoldLeaf78 is a multi-enterprise with the mission of setting financial independence among Nigerian undergraduates. The challenge was that of trust. The company wanted define and position themselves as a group who students could entrust their financial life to.
Leveraging on the metaphorical interpretation of “Gold” as wealth, we worked to create a build with a “well-to-do” look and feel. To attract money, the brand has to position itself to be of wealthy personality.